A few kind words.
"I came to ladies and gents bridal looking for a dress. I am plus size and they had a variety of dresses for me to try on. I didn't feel judged at all. There was no pressure at all for me to buy the dress in that moment. They saved everything in the computer and noted the dress I loved on a card. I ended up buying the dress the same day! Even got a discount for buying the floor model."
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